Evidence
Full identifier: https://w3id.org/np/RAO2qJHJt46I4k2JDbxkzLHkrcSAxDoyFSc6oapFksgDU#Evidence
Searching for classes...
Searching for instances...
Searching for templates...
Minted in Nanopublication
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#Evidence
Evidence
http://purl.org/dc/terms/description
has the description
(this is a literal)
Summary
- Final advertisements from designers who prototyped designs in parallel performed better on advertising analytics compared to ads from designers who prototype designs serially. Specifically, ads from parallel prototypes got a higher click-through rate than serial (~445 clicks per million vs. 397)
- (Table 1)
- (Figure 7)
- (p. 11)
- (p. 12)
- Final advertisements from designers who prototyped designs in parallel performed better on advertising analytics compared to ads from designers who prototype designs serially. Specifically, ads from parallel prototypes got a higher click-through rate than serial (~445 clicks per million vs. 397)
Grounding Context
- Measure: Performance, in terms of click-through rates and Google Analytics for target website (N visitors, time spent, N pages visited daily from each ad) over 15-day campaign, and independent judgments in terms of creativity/originality, visual appeal, tastefulness, and adherence to design principles
- (p. 7)
- StudyDesign:: between-subjects design: serial vs. parallel prototyping structure
- Procedure:: ~150 mins total, ~10 mins to create each prototype. Main difference is whether get critique from ad expert (experimenter) after each prototype (serial), or after three prototypes (parallel). Experimenter critiques drew from a pre-created list of critique statements for consistency across participants
- (p. 7)
- (p. 9)
- Participants:: N=33 students, none professional designers, ~half with some prior experience in ad/graphic design
(pp. 5-6)
- Materials:: use Flash-based AdBuilder tool to design a banner ad to be hosted on a social networking site, for a fictional student-led design publication
- (p. 6)
- (p. 6)
- Measure: Performance, in terms of click-through rates and Google Analytics for target website (N visitors, time spent, N pages visited daily from each ad) over 15-day campaign, and independent judgments in terms of creativity/originality, visual appeal, tastefulness, and adherence to design principles
- [[ACL Recontextualizing Claims and Evidence Shared Task]]
- Status:: #resultGrounded
- Annotator:: [[Joel Chan]]
- ResultGrounding:: [[table]]
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#Evidence
Evidence
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
is a
https://w3id.org/kpxl/gen/terms/Evidence
Evidence
.
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#Evidence
Evidence
http://www.w3.org/2000/01/rdf-schema#label
has the label
(this is a literal)
"Final advertisements from designers who prototyped designs in parallel performed better on advertising analytics compared to ads from designers who prototype designs serially"
.
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#Evidence
Evidence
http://xmlns.com/foaf/0.1/page
has more info at
https://roamresearch.com/#/app/megacoglab/page/g8wge1Vez
/app/megacoglab/page/g8wge1Vez
.
This is the identifier for the assertion of this nanopublication.
https://w3id.org/np/RAO2qJHJt4...#assertion
The assertion above
http://www.w3.org/ns/prov#wasAttributedTo
is attributed to
https://orcid.org/0000-0003-3000-4160
0000-0003-3000-4160
.
This is the identifier for the assertion of this nanopublication.
https://w3id.org/np/RAO2qJHJt4...#assertion
The assertion above
https://credit.niso.org/contributor-roles/writing-original-draft
Original draft written by
(this is a literal)
"Joel Chan"
.
This is the identifier for this whole nanopublication.
https://w3id.org/np/RAO2qJHJt4...
This nanopublication
date and time when the nanopublication was created
http://purl.org/dc/terms/created
was created on
(this is a literal)
"2024-10-29T01:57:23.883Z"
.
This is the identifier for this whole nanopublication.
https://w3id.org/np/RAO2qJHJt4...
This nanopublication
the nanopublication consists of an introduction of the given resource
http://purl.org/nanopub/x/introduces
introduces
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#Evidence
Evidence
.
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#sig
sig
http://purl.org/nanopub/x/hasSignatureTarget
has as target
This is the identifier for this whole nanopublication.
https://w3id.org/np/RAO2qJHJt4...
this nanopublication
.
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#sig
sig
http://purl.org/nanopub/x/hasAlgorithm
has the algorithm
(this is a literal)
"RSA"
.
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#sig
sig
http://purl.org/nanopub/x/hasPublicKey
has the public key
(this is a literal)
"MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEAo2NYLBcZmpOkjgqLiT7hMxzRaK5KhYYHxxN2gCAMfmOaulAxAzPUNBJLIXjX3yQeIj6rAH4haWNAEUGPdiua/D+Pmu/Hrva3mK29lsWW9ajyZr0e12erDdaBw+3XfxMkKCZkLJjina6mi0W80e7Wa3+dsrypMDVl3CFYVvLsXu4lIMYqI2aVvbKyqCv6hUaWlGUip+2f84LQx/RSZGGwbBjwzKqe/Cs7frCW/lNlvsAkkst+IyFMcekEW875+rnsXP3phcP9Q1Ocu8wbnYYAu5lZPL19YFDSso2Qc5TpkXK3rawDYH36rOX8f0zBzdcbZAPx9btSCgXyqMpP8U4TCwIDAQAB"
.
This is a local identifier minted within the nanopublication.
https://w3id.org/np/RAO2qJHJt4...#sig
sig
http://purl.org/nanopub/x/hasSignature
has the signature
(this is a literal)
"DGoFGEzoL8lBkG9tP/6xDAwQTRD4E+YkevOYrD6i8TOzDCn3Ts9lZKQz8q0jZS+/2oFxjnZEmdg3OUANzLJS9FSbwxd9LzYQBDvEXP9xkLf4XopQb3seWc2V2nBX1qhmjaRTj23rVuDGqREGMVX5ndc0TicpPjPXFizYMpVcQgSEuhTcFC7amBbN9Mfb8hNMRxLZRw2bwtUDeTBHkAuqE5UOj/AWTFbzDkZzGr1gFpOo98GxZzfqC3Kq52NB3327MNCZtINCy2UDdhnRmBZy43yzO8AmibJUFoIsk7vNCnBopkxRzdI+wsMYORWrtQasxqxUBejfcQSLUnHqh612Cg=="
.
This is the identifier for this whole nanopublication.
https://w3id.org/np/RAO2qJHJt4...
this nanopublication
http://purl.org/dc/terms/creator
is created by
https://orcid.org/0000-0003-3000-4160
0000-0003-3000-4160
.
This is the identifier for this whole nanopublication.
https://w3id.org/np/RAO2qJHJt4...
this nanopublication
http://www.w3.org/1999/02/22-rdf-syntax-ns#type
is a
https://w3id.org/kpxl/gen/terms/DiscourseGraphNanopub
DiscourseGraphNanopub
.