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Full identifier: https://w3id.org/np/RAO2qJHJt46I4k2JDbxkzLHkrcSAxDoyFSc6oapFksgDU#assertion

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Minted in Nanopublication

 Final advertisements from designers who prototyped designs in parallel performed better on advertising analytics compared to ads from designers who prototype designs serially DiscourseGraph Evidence comment approve/disapprove edit as derived nanopublication

This is a local identifier minted within the nanopublication. https://w3id.org/np/RAO2qJHJt4...#Evidence Evidence http://purl.org/dc/terms/description has the description (this is a literal) "<body> <ul> <li><h1 id="summary">Summary</h1> <ul> <li>Final advertisements from designers who prototyped designs in parallel performed better on advertising analytics compared to ads from designers who prototype designs serially. Specifically, ads from parallel prototypes got a higher click-through rate than serial (~445 clicks per million vs. 397)<ul> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FWzTFTW7vBj.png?alt=media&token=a7494c35-91aa-4f8e-97b4-305390792fa5" alt=""> (Table 1)</li> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FSXwC12xj_2.png?alt=media&token=00d05bf7-4057-4cc4-adbb-441a20d7d679" alt=""> (Figure 7)</li> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2Fi1cZ3GCvbk.png?alt=media&token=8b17d98d-957d-4adf-9085-491d4c2ef9da" alt=""> (p. 11)</li> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FNtrnAGDHH5.png?alt=media&token=5338a6a7-a57e-4dc7-9497-60ad513f3bfe" alt=""> (p. 12)</li> </ul> </li> </ul> </li> <li><h1 id="grounding-context">Grounding Context</h1> <ul> <li>Measure: Performance, in terms of click-through rates and Google Analytics for target website (N visitors, time spent, N pages visited daily from each ad) over 15-day campaign, and independent judgments in terms of creativity/originality, visual appeal, tastefulness, and adherence to design principles<ul> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FZC8jubVwoo.png?alt=media&token=6f913c0b-6adb-41ff-9800-d4a216835fdf" alt=""> (p. 7)</li> </ul> </li> <li>StudyDesign:: between-subjects design: serial vs. parallel prototyping structure</li> <li>Procedure:: ~150 mins total, ~10 mins to create each prototype. Main difference is whether get critique from ad expert (experimenter) after each prototype (serial), or after three prototypes (parallel). Experimenter critiques drew from a pre-created list of critique statements for consistency across participants<ul> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FaK2jEh8nU3.png?alt=media&token=4e7b4e58-2e48-425d-9f85-429bbbb60df6" alt=""></li> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FQiSEbomJ7O.png?alt=media&token=6a034943-2eb6-4d22-a763-f78aebbebcec" alt=""> (p. 7)</li> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2F2iNV3dowQU.png?alt=media&token=658ce4e6-8a38-4d8c-aef7-6b17fbeb20eb" alt=""> (p. 9)</li> </ul> </li> <li>Participants:: N=33 students, none professional designers, ~half with some prior experience in ad/graphic design<ul> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FtWLhVEzb1X.png?alt=media&token=9536bf92-05d6-4521-98e4-e4943860b6fd" alt=""><br><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FmUHK4M7lCe.png?alt=media&token=b1a79bd6-665f-4558-a9c1-107dde0fb196" alt="">(pp. 5-6)</li> </ul> </li> <li>Materials:: use Flash-based AdBuilder tool to design a banner ad to be hosted on a social networking site, for a fictional student-led design publication<ul> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FyuHo1Ej1QT.png?alt=media&token=e9394c59-fcc9-4854-8fd5-c38e625f4d25" alt=""> (p. 6)</li> <li><img src="https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2Fmegacoglab%2FuGkbPv9Lat.png?alt=media&token=f8034f0b-4cc4-4970-834d-82f3d1206e0b" alt=""> (p. 6)</li> </ul> </li> </ul> </li> </ul> <hr> <ul> <li>[[ACL Recontextualizing Claims and Evidence Shared Task]]<ul> <li>Status:: #resultGrounded</li> <li>Annotator:: [[Joel Chan]]</li> <li>ResultGrounding:: [[table]]</li> </ul> </li> </ul> </body>" .
This is the identifier for this whole nanopublication. https://w3id.org/np/RAO2qJHJt4... This nanopublication date and time when the nanopublication was created http://purl.org/dc/terms/created was created on (this is a literal) "2024-10-29T01:57:23.883Z" (xsd:dateTime) .
This is the identifier for this whole nanopublication. https://w3id.org/np/RAO2qJHJt4... This nanopublication the nanopublication consists of an introduction of the given resource http://purl.org/nanopub/x/introduces introduces This is a local identifier minted within the nanopublication. https://w3id.org/np/RAO2qJHJt4...#Evidence Evidence .
This is a local identifier minted within the nanopublication. https://w3id.org/np/RAO2qJHJt4...#sig sig http://purl.org/nanopub/x/hasSignatureTarget has as target This is the identifier for this whole nanopublication. https://w3id.org/np/RAO2qJHJt4... this nanopublication .
This is a local identifier minted within the nanopublication. https://w3id.org/np/RAO2qJHJt4...#sig sig http://purl.org/nanopub/x/hasAlgorithm has the algorithm (this is a literal) "RSA" .

0000-0003-3000-4160, 29 Oct 2024, 01:57:23 UTC

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